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LAM, Yuk-chau Aris

Dr LAM, Yuk-chau Aris

Senior Lecturer


Qualifications

  • BSocSc (H.K.)
  • PgCert, MEd (Open H.K.)
  • MSc, PhD (H-W)
  •  

Prior to joining this institution as a lecturer, Dr Lam had gained extensive marketing experience in multinational companies from industries like telecommunication and banking.

 

Dr Lam has also pursued her studies in Psychology, Education and English language teaching. Her teaching interests lie in Strategic Marketing Management, Branding, Consumer Behaviour and Sociolinguistics.

 

Research-Scholarly Activities


Teaching and Scholarly Interests