Discipline of Marketing
Dr TSE, Sin-yan Fiona
- BBus, MMktg (Griff)
- PhD (H.K. Baptist U.)
Dr Fiona Tse obtained her Bachelor of Business and Master of Marketing from Griffith University, Australia and Doctor of Philosophy in Marketing from Hong Kong Baptist University.
Before joining this institution, Dr Tse worked as a lecturer at Hong Kong Baptist University, teaching a variety of subjects in marketing such as Marketing Yourself and Business Ethics and Corporate Social Responsibility.
Dr Tse's research interests lie in marketing channel strategy, marketing channel relationship, and international business. She has published a paper in Industrial Marketing Management which is a top international refereed journal specialising in B2B marketing.
Teaching and Scholarly Interests