Dr WONG, Wai-sum Phoebe | PolyU SPEED
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Discipline of Marketing

WONG, Wai-sum Phoebe

Dr WONG, Wai-sum Phoebe

Senior Lecturer


  • MA (U. of Helsinki)
  • MSc (National U. Ireland)
  • PhD (Lanc.)

Dr Phoebe Wong is a Senior Lecturer of the Division of Business and Hospitality Management. Before gaining her PhD in Marketing from Lancaster University, Dr Wong obtained her MA in General Linguistics from the University of Helsinki, and MSc in Marketing from the National University of Ireland.


Dr Wong worked as an assistant marketing manager for a Finnish company manufacturing heart-rate monitors for the Asia-Pacific markets. Prior to joining this institution, Dr Wong taught marketing at advanced diploma, undergraduate and postgraduate levels at Hong Kong Baptist University, Lancaster University, and Lingnan Institute of Further Education.


With specialisation in Chinese consumer behaviour, Dr Wong’s research interests lie in consumer identity project within the Consumer Culture Theory (CCT) paradigm. Her research revolves around the issues of self, possessions and gift-giving, and deals with the impact of social and cultural influences on consumer behaviour and the construction of self. Dr Wong was the recipient of the “Superior Research-Scholarly Performance Award 2013/14”.




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