「企业社会责任与产品管理」网上工作坊 | 香港理工大学专业进修学院

活动

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「企业社会责任与产品管理」网上工作坊

活动日期

2021年07月16日 (星期五)

时间

7:00 - 8:00p.m.

地点

网上讲座 (Zoom)

内容仅以英文提供。

 

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Sample how studying at PolyU SPEED can transform your career

Would you like to learn how a creative product manager turned something as mundane as making a phone call into an innovative product proposition? Are you interested to know a real case about how corporations implement Corporate Social Responsibility (CSR) to enhance value?  The answers to these questions involve two important aspects that businesses should pay attention to: Product Management and CSR.  

 

In this workshop, we will deliver knowledge regarding Product Management and CSR to you in a simulated online lecture environment. You will gain insights on

  • What is the importance of Product Management for businesses
  • How to evaluate new ideas for a product launch by using a Product Management Model
  • What is CSR and its importance
  • How corporations implement CSR

 

You will also get to know more about our part-time BA (Hons) in Business and BA (Hons) in Marketing and Public Relations

 

Please click here to register 

 

About the Speakers

Dr Aris Lam is the Award Leader of PolyU SPEED’s BA (Hons) in Marketing and Public Relations, the only part-time articulation degree in marketing in Hong Kong offering you specialisms in both marketing and public relations.

 

Dr Lam had gained extensive marketing experience in multinational companies from industries like telecommunication and banking prior to joining PolyU SPEED. Her teaching interests lie in Strategic Marketing Management, Branding, Consumer Behaviour and Sociolinguistics.

 

Ms Eileen Feng is the Award Leader of PolyU SPEED’s BA (Hons) in Business.

 

Her academic qualifications include Master of Philosophy in Communication from Hong Kong Baptist University and Master of Business Administration (Marketing specialisation) from Schulich School of Business at York University in Canada.

 

Prior to joining PolyU SPEED, she had taught at various colleges and universities in Hong Kong. Having lived and worked in mainland China, Hong Kong and Canada, she has developed her teaching and research interests in the areas of brand management, business-to-business marketing, and the impact of cultural differences on marketing strategies.