Master of Science in Mega Events Management Programme Talk: Innovation Dynamics in the Mega-Events Era

【Free Online Seminar: Innovation Dynamics in the Mega-Events Era】

Interested in how mega events drive innovation and economic growth? Join us for a free online seminar “Innovation Dynamics in the Mega-Events Era” conducted by Dr Bruce Tsui, Programme Leader of PolyU SPEED’s MSc in Mega Events Management.

This seminar will explore the dynamics of innovation in the era of mega-events, examining how the event industry integrates strategic planning, risk management, and sustainability to create long-term value for businesses and cities. Topics will also cover event marketing and branding, risk assessment and crisis management, digital transformation, as well as cultural and sports event management — equipping you with a comprehensive understanding of the latest industry trends and opportunities.

You will also learn how the MSc in Mega Events Management programme, with its multidisciplinary curriculum design, prepares students for leadership roles in the global and Greater Bay Area event economies, helping you stand out in the rapidly growing events and creative industries.

Participants who apply for PolyU SPEED's master's degree programmes, 4-year full-time undergraduate programmes or undergraduate top-up degree programmes (September 2026 Entry) on the day they attend a programme talk will be eligible for an application fee waiver of HK$500!