Exploring ESG through Marketing-finance Interface and Tourism | PolyU SPEED

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Exploring ESG through Marketing-finance Interface and Tourism

The Research Centre for Green Business of PolyU SPEED hosted a public seminar on 11 November 2024, featuring Prof. Piyush Sharma from Curtin University and Dr Hanyuan Zhang from PolyU School of Hotel and Tourism Management. Their presentations, which offered valuable insights into ESG considerations in marketing and tourism by exploring multidisciplinary research and low-carbon travel behaviours, inspired enthusiastic and fruitful discussions among the attendees.